The efficiency of the operations of your online business can significantly determine your ability to scale successfully and achieve long-term growth, which an OBM can help with.
If you’re someone who has a hard time with: staying organized or following through with that goal without external accountability, you may be someone who could benefit from hiring an OBM.
This blog post will explore how an OBM can help you in your online business.
What is an OBM/Online Business Manager?
An OBM is someone you can hire to help you streamline your day-to-day tasks and operations, build systems to improve efficiency and output, (ie, help you create more to make more money!), and makes sure all the i’s are doted and t’s are crossed.
They can help you enhance your client experience, build up additional revenue streams in your business, and allow you to go further, faster.
Each OBM tends to specialize in their strongest skillset.
Some specialize in marketing, while others could specialize in operations. (At A Nomadic Entrepreneur, we specialize in all things systems + operations).
They’re a support you can lean on when you’re ready to outsource the ‘how’.
You tell them the ‘what’ and they figure out the how, based on your preferences + how you run your business.
Below we’ll go into a few areas of your online business that an OBM can help you with.
What are Operations in Your Online Business?
If you’re having a hard time figuring out what exactly operations entails in your business, here’s a pretty comprehensive list.
To put it in the most simplest terms: operations are the behind the scenes processes that keep your business running.
Ideally, running smoothly as smooth sailing possible.
Some specific areas of your business an OBM can take over include:
- Inbox management
- Task + Project Management
- Team Management
- Client Management – either for done-for-you services OR group coaching clients
- System Building + Maintenance
- SOP Creation + Maintenance
- Content Production Management (ie, coordinating content creation efforts to make sure content goes out when it needs to)
- Launch Management
- Affiliate Team Management
- Product Suite Maintenance
This list will provide you a clearer idea for what you wouldn’t have to manage anymore when working with an OBM.
Now we’re going to dive into each of these areas a bit more.
Areas of Your Business That an OBM Can Help With
1) Managing Your Events (Summits, Bundles, Collabs, etc.)
If you host summits or bundles in your business, OBMs can help manage the logistical aspects of events.
This includes things like from scheduling content to coordinating speakers or participants.
They’ll help you stay organized and on top of all the moving parts for your digital event.
And even if you’re someone who doesn’t actually host events like this, they can help you keep track of any collaborations you are a part of.
Think things like events you’re speaking at, brands you’re working with, or even bundles/summits that you’re a part of.
2) Managing Team Members
A key element that OBMs can help support you with is making sure you’re team is properly communicated to and are meeting their deadlines.
They can help with things like making sure all deliverables are being met on time, managing payroll payments, and making sure they have everything they need to complete their tasks.
They can help you hire, manage payments, onboard and offboard team members.
3) Managing Content Production
OBMs from an operations stand point can help make sure all content is being properly produced and going out on time, in accordance to any content calendars or launch schedules.
They’ll help you make sure all content creators on your team have properly completed all content elements.
4) Manage Email Inboxes
A massive daily task that OBMs take off your plate is inbox management.
For my retainer clients, they get a daily inbox zero and weekly check-ins to make sure that everything is handled promptly and smoothly.
We also work together to make sure there’s systems in place that allow the OBM to be able to make key decisions, and avoid the CEO being the bottle neck.
5) Manage Clients
While OBMs typically don’t assist with the actual fulfillment of any DFY services in your business, they can help make sure your clients are taken care of.
They can help you build systems in your business to streamline the delivery of your services.
They can help you with communication for your clients to make sure they have all the information they need.
And they can help with the onboarding/off-boarding process so all you and your team have to do is complete the actual service.
6) Managing Passwords
One of the many assets OBMs can help you manage, passwords are an element in your business that OBMs can help you keep organized.
They can help you setup systems that are secure, making sure the correct people have access to the correct files/softwares.
7) Keeping You Organized
Messy operations can be your biggest bottleneck as you start to scale.
By hiring an OBM, you’ll be able to really focus on scaling, without allowing the back end of your business to go into chaos.
8) Manage Your Affiliate Team
Another area of your business that you could outsource to an OBM is managing your affiliate team.
An OBM can help you complete affiliate payouts, make sure swipe copy or graphics are all up to date to promote your offers, host affiliate challenges, and more!
Hiring an Online Business Manager into your business operations can allow you to increase efficiency and output in your online business, allowing you as the CEO to focus more on sales and creation.
They can be an incredible ‘second brain’ in your business, helping you remove some of the mental baggage and free up some your precious brain space to create more and focus on impacting more people.
Are you ready to take your business to the next level with the help of an OBM?
Check out our most up to date services here.
