A VIP day is an excellent option for anyone wanting to build out the coaching branch of their product suite.
What is a VIP Day?
A VIP Day is a coaching container or done-for-you service container where you sell a service that can be completed in a day.
They’re a high-touch offer that allows clients to receive a lot of value and customized input FAST, and they’re willing to pay for it.
The average price for a VIP Day can range from $1.5k-$5k+. Some can be as much as $25k depending on your target market.
Clients will typically walk away with some sort of deliverable that helps them make mega progress towards their goals.
Examples of VIP Days
There’s lots of creative ways you can format your VIP day.
Some examples could include:
- Long Zoom Call (3-4 hours on a call)
- Day of Voxer
- Specific Deliverable created in a day, check ins throughout the day, call at beginning/end
The list could go on! Don’t be afraid to try something new too that you think would work for you.
Everything You Need to Run a VIP Day
Thing 1: A Scheduler
A scheduler is a tool that will automate your booking process. It’s an absolute godsend if you frequently book calls, and will save you tons of time going back and forth trying to find a time that works for both of you.
My personal favorites are Honeybook (if you want an extensive onboarding process with automations, branded forms and contracts) or TidyCal (with a $30 lifetime fee, it’s an absolute no-brainer in my opinion for any entrepreneur)
There’s a couple things to think about to set this up:
- Availability should be shown before they have to purchase – this could be just having it listed out on your sales page, or it can be showing them availability via your scheduler. But people definitely need to see your availability to make sure it works with their schedule
- Have a terms and conditions some where for people to review before purchasing. Especially once you’re in the 4-figure price range, but it’s good practice to do for any purchase tbh.
Once they book your call, you’ll want to start the onboarding process.
Thing 2: Onboarding Form
Think about everything you’ll need to complete your prep prior to the VIP day. Make a list to braindump to start.
Now – from this braindump, how much of this is information you can collect prior to the call?
Some of the information might be stuff you need to verbally process with your client on the call, and that’s okay! Just add it to your agenda for the call.
It’s okay for this onboarding form to be lengthy. People want to make the most of their time with you, and that often includes an in-depth form to complete prior.
Thing 3: Preparation Workflow
Once you have the onboarding form from your client, how are you preparing for your time with them?
Are you doing any research? Are you preparing an agenda? Are there any action items based on the things you’ve collected from them in the onboarding process?
Take a moment to think about this and maybe map out some steps for what you’ll do.
But you don’t want to spend too much time on this, as the best way to build systems is to document while you’re doing it with a paid client (not what you think you’ll do).
Thing 4: Communication Platform
You’ll need to decide what platform you’ll be communicating with your clients on.
Some options could be:
- Zoom
- Voxer
- Slack
- Google Meet
You get the idea. You’ll want to have clear boundaries and instructions for how your VIP Day clients will work with you.
Thing 5: Day-Of VIP Day Structure
How is your VIP day structured?
This is something you can get really creative with, depending on what your business is.
Are you spending a few hours on a Zoom Call?
Are you starting the VIP day with a Morning Kick-Off Call, spending the day fulfilling a service, and then ending the day with a VIP Day Wrap Up Call?
Are you spending the day going back and forth on Voxer?
You get to decide! Play with what works best for you as a coach, and don’t be afraid to ask your audience what works best for them.
Thing 6: Wrap Up Workflow
Once the call is complete, you’ll want to have a clear offboarding workflow while everything is still fresh.
I recommend leaving at least 30-minutes in your calendar after the call to decompress and make notes if you have any. If you’re highly introverted like myself, make it 60-minutes.
Make sure you have a checklist with everything you want to send their way post-call. This could include:
- Sending an offboarding email
- Access to a Google Drive with their files
- A replay recording of the call
- Access to any workbooks or notes you took during your call together
- Resources you said you’ll send them
- Any next steps that you recommend depending on where they’re at
The list could go on depending on how you’ve set up your VIP days.
And! If you have a VA, the offboarding bits and bobs could be outsourced to them.
And there you have it! You’re all setup to start running your first VIP day. You’ll stay organized while you scale
